I have now had the opportunity to review video number 3 by Shane Melaugh in his pre-launch series for SEcockpit, this time the video is all about Google’s Panda update and is 18 mins long.
As ever Shane’s video is very informative and it is well worth watching for the information that it contains, even if you have no intention of purchasing the product. In this video Shane goes through the reasons why you or any Marketer or Internet Marketer should not be overly concerned by this latest Google update.
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In essence Google are just further refining their algorithms (as they do several times a year) to improve the search results and user experience. Anyone producing sites that are genuinely of good quality and contain lots of relevant content will still rank well. People who produce “sniper sites”, sites that just have duplicated content on, auto blogs, spam links for promotion etc, will find that their sites have dropped down the rankings, and deservedly so.
Shane comes up with some suggestions of the actions that you should take to improve your site and rankings, and probably more importantly, traffic. These basically boil down to producing good original relevant content that your market will find useful. I will not spoil the video for you by giving you Shane is checklist of what you should do. The list is not revolutionary or surprising but acts as a good foundational checklist for anyone developing websites and using the checklist to review your sites, would be a good idea.
One of the ideas that Shane suggests, that is more relevant now than perhaps it was before the Panda update, is that you are better spending your time producing and developing larger sites (rather than lots of micro-niche sites) and optimising that site accordingly. Each page should have a specific function and be targeted at a specific keyword or key phrase. This is again fairly obvious but you only have to take a casual view, of sites you visit, to notice that they are often quite confusing as to what keyword, or indeed the purpose, of each page is (from a marketers pointed view that is, i.e. what action does the website owner want you to take). So the old adage holds good, one page one function, and therefore one keyword or keyword phrase.
I recommend that you go and watch the video by signing up in the link below, there is no sales pitch in this 18 min long video and it just contains solid advice that we would all do well to take.
Cheers
Paul
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